Executive Secretary LIVE - AUCKLAND – 14 & 15 July 2017

The world's leading international event for senior and aspiring Administrative Professionals and Executive Assistants comes to New Zealand for the first time in July 2017.

Featuring ten of the most inspiring and internationally renowned trainers for the Administrative profession and hosted by Lucy Brazier, CE and Publisher of the prestigious Executive Secretary Magazine.

Registration Fees

  • Full Registration (from 1 December) will be NZD $1800 + GST for the two days Friday 14 (two full Masterclasses) and Saturday 15 July 2017 (full day conference) and the Gala Dinner celebration in the evening
  • Full Day Conference NZ$1299 + GST
  • Friday AM Masterclass NZ$499 + GST
  • Friday PM Masterclass NZ$499 + GST
  • Both Masterclasses NZ$699 + GST
  • Gala Dinner Celebration only NZ$199 + GST
  • However if three people book from the same company, then the fourth place is free, double that then two are free
  • If organisations want to send a group of 12 or more administrative professionals, Lucy is happy to negotiate
  • AAPNZ members get a 10% discount on top of all of that!

More information on the ESL website http://executivesecretarylive.com/auckland/2017/

For enquiries please contact Wendy Rapana, AAPNZ Business Development Adviser marketing@aapnz.org.nz +64 27 275 8531  


The speakers are:
Vickie Sokol Evans (USA) - The world’s top Microsoft Certified Trainer for productivity
Julie Perrine (USA) - CEO and Founder of All Things Admin
Laura Schwartz (USA) - Former White House Director of Events
Heather Baker (UK) - World class trainer, best-selling author & creator of BakerWrite
Anel Martin (South Africa) - South Africa’s internationally renowned rock star trainer
Eth Lloyd (NZ) - Globally recognised authority on the role of the Assistant
Florence Katono (Uganda) - Pitman PA of the Year 2015
Bonnie Low-Kramen (USA) - One of the most respected voices in the profession
Lucy Brazier (UK) - Your host, CEO and Publisher of Executive Secretary Magazine

To read full biographical briefs for each of these incredible ladies, see here.





We have a wonderful offer from ACCOR Hotels.COM who are a strategic partner of AAPNZ for affordable accomodation in mid Auckland City, please click on the link http://www.accorconferences.co.nz/custom-offers/executive-secretary-live



The AAPNZ AGM & PD Forum is being held at the Stramford Hotel.  They have set aside a number of Superior Rooms for our use at a reduced price.  These can be shared with twin beds also.  Please click on the accomodation weblink for more information: http://bit.ly/SPAK-ExecSec

You can phone the hotel directly, please quote the reference "Executive Secretary LIVE"

Phone - +64 9 309 888




2015 Administrative Professional Award winner - Bex Adamson

Bex has had an amazing year and has spoken at various conferences and has built a huge profile thanks to her social media prowess, which includes marketing for AAPNZ as well.  She is a member to keep an eye on and an amazing ambassador for the association and administrative professionals in New Zealand.

“From what I have seen, AAPNZ is a great organisation to be a part of as it creates opportunities for Administrative Professionals.  I have seen a real change in Rebeka Adamson since she won the 2015 AAPNZ Administrative Professional Award. However I have been most impressed by her willingness to seize every opportunity that comes along to learn and grow – and I have been impressed by the support and encouragement she gets from this association.” – David Andrews, Operations Director at Enable New Zealand 




If you are new to AAPNZ you may not be aware of our annual day. This is a day to celebrate our roles and to get recognition from our workplaces by taking the time to indulge a little and share with other administrative professionals.

A number of events are held nationally and within your region. Most of our groups will have a special event that you can be a part of.


To the right we have two A4 Posters available that you can download and put up around your office or email to others who may be interested in this event.

The History of APD

This is an internationally recognised day that was started in the United States in 1952 by Professional Secretaries International – now called the International Association of Administrative Professionals (IAAP), usually in the last week in April.  The event is celebrated by administrative professionals and their management over the week but the actual day of the celebration is focused on encouraging managers and employers giving their office administrators special recognition.


APD Regional Events 2016


Cliftons Venue L28, The Majestic Centre, Willis St

Keynote speaker: Fiona Hewitt CEO IMNZ talking about leadership and continuing professional development.


Cliftons venue, Queen St

Keynote speaker: Bev Adair-Beets, Co-Funder of AdairBeatz and Stan Walker’s Personal Assistant.


ASB Baypark event centre

Keynote speaker Annah Stretton talking on her charity “RAW”


Novotel Hotel,  Alma Street, Hamilton

Keynote Speaker – Rachel Tremewan, Business Leader & Director of Magnetic Group.



2015 APA Finalist Michelle Simpson, 2014 APA Winner Bronwyn Marshall, APA Organiser Shirley Anne Pearce, 2015 APA Winner Rebeka Adamson and 2015 Finalist Tracey Mitchell.

Lone Mikkelsen-Tapp, Tait Grindley, and Kelly Brown


Michelle Simpson, Rebeka Adamson, and Tracey Mitchell

Michael Dowling from Distinction Hotel presenting Rebeka with her prize as winner of the 2015 APA, a trip for two to spend three days at a Distinction Hotel and a rental car supplied from Corporate Traveller.

There were prizes for everyone from AAPNZ, Flowers from a florist in Christchurch, stationery from Avery