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Association of Administrative Professionals NZ Inc

The Modern Day Assistant as a Strategic Business Partner

  • 4 Jul 2019
  • 5 Jul 2019

LUCY BRAZIER: The Modern Day Assistant as a Strategic Business Partner

The role of the Executive Support has changed forever! Are you ready to embrace that change and fulfil your potential?

Since the recession began eight years ago, the role of the Assistant has changed beyond recognition. There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast.

Two years ago, the American Society of Administrative Professionals proved beyond doubt that Assistants are the new middle management. In order to take advantage of the new breed of Assistant, both companies and the Assistants themselves need to understand that the role has been reinvented. 

In this Masterclass, Lucy Brazier looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.

More details available on the Executive Secretary Magazine website

To book click image:


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