Social media has dramatically changed the way we interact, network, collaborate, shop, consume and share information. Businesses who ignore social media are losing out on what today has become one of the premium marketing channels. Nevertheless, it is a channel which, like others, requires a clear plan and inputs to portray the brand image effectively. The outward cost to set up social media is free. The hidden cost is the time and expertise it takes to ensure you maximise your social media presence. It is imperative for organisations to understand the principles for long-term success.

In this seminar delivered by a leading social media expert, you will learn about:

• The importance of developing a social media strategy
  
• Important trends/Stats across the major social media platforms
  
• Which social media platform should you use
  
• Examples of what and what not to do
  
• Q&A time
  

Please RSVP to Tracey Fleet: dunedin@aapnz.org.nz